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对于TikTok Shop的卖家来说，理解文化差异和内容适配是避免运营失误和提升用户满意度的关键。本文将分享如何通过文化差异理解和内容适配策略来优化店铺运营。

TikTok Shop文化差异与内容适配避坑指南

文化差异指南

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TikTok新规！开放卖家带货权限

<p><span style="font-size:10ptpx"><span style="color:#333333"><span style="letter-spacing:0ptpx">交易刷卡原币种无额外限制，结算币种仅支持USD，交易币种非USD时会被强制换汇</span></span></span></p>

结行卡可以绑定虾皮店铺划扣台币/EUR/MYR/等非USD的币种吗？

<p><span style="font-size:14px"><strong>步骤一：</strong>选择收款币种及收款银行所在地</span></p><p></p><div class="media-wrap image-wrap align-left" style="text-align:left"><img class="media-wrap image-wrap align-left" id="https://oss-ali-pub-prod.cogolinks.com/20240424172902585_22434_78_37938863b5c2251_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240424172902585_22434_78_37938863b5c2251_10080002102.png" width="500px" style="width:500px"/></div><p></p><p><span style="font-size:14px"><strong>步骤二：</strong>选择支付服务商</span></p><div class="media-wrap image-wrap align-left" style="text-align:left"><img class="media-wrap image-wrap align-left" id="https://oss-ali-pub-prod.cogolinks.com/20240424172939621_22386_73_37939b79de71681_10080001227.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240424172939621_22386_73_37939b79de71681_10080001227.png" width="500px" style="width:500px"/></div><p></p><p><span style="font-size:14px"><strong>步骤三：</strong>填写您的“店铺名称”,例如:Anker,无需和您的店铺名称对应,该名称是为了方便您在CoGoLinks管理您的店铺 ,如下图</span></p><p></p><div class="media-wrap image-wrap align-left" style="text-align:left"><img class="media-wrap image-wrap align-left" id="https://oss-ali-pub-prod.cogolinks.com/20240424173117788_22386_74_3793b25514ca981_10080001227.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240424173117788_22386_74_3793b25514ca981_10080001227.png" width="500px" style="width:500px"/></div><p></p><p><span style="font-size:14px"><strong>步骤四：</strong>“店铺链接”获取方式:登录您的店铺后台,红框处(如下图)为您的店铺链接,复制后回填至我方授权页面</span></p><p></p><div class="media-wrap image-wrap align-left" style="text-align:left"><img class="media-wrap image-wrap align-left" id="https://oss-ali-pub-prod.cogolinks.com/20240424174815693_22434_77_379494de464f301_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240424174815693_22434_77_379494de464f301_10080002102.png" width="500px" style="width:500px"/></div><p></p><p><span style="font-size:14px"><strong>步骤五：</strong>前往店匠进行授权,此时请确保您的店匠店铺处于登录的状态,点击“立即前往”</span></p><p></p><div class="media-wrap image-wrap align-left" style="text-align:left"><img class="media-wrap image-wrap align-left" id="https://oss-ali-pub-prod.cogolinks.com/20240424173411827_22434_74_3793d063f7f0e51_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240424173411827_22434_74_3793d063f7f0e51_10080002102.png" width="500px" style="width:500px"/></div><p></p><p><span style="font-size:14px"><strong>步骤六：</strong>操作授权,点击“安装APP”如下图</span></p><div class="media-wrap image-wrap align-left" style="text-align:left"><img class="media-wrap image-wrap align-left" id="https://oss-ali-pub-prod.cogolinks.com/20240424174834502_22386_72_3794a3b60af2131_10080001227.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240424174834502_22386_72_3794a3b60af2131_10080001227.png" width="500px" style="width:500px"/></div><p></p><p><span style="font-size:14px"><strong>步骤七：</strong>授权成功</span></p><div class="media-wrap image-wrap align-left" style="text-align:left"><img class="media-wrap image-wrap align-left" id="https://oss-ali-pub-prod.cogolinks.com/20240424173709803_22434_71_3793f9d424f9171_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240424173709803_22434_71_3793f9d424f9171_10080002102.png" width="400px" style="width:400px"/></div><p></p><p size="1" _root="[object Object]" __ownerid="undefined" __hash="undefined" __altered="false"></p><p style="text-align:center;"></p>

如何授权店匠SHOPLAZZA店铺？

<p><span style="font-size:14px">CoGoLinks认证企业均可以开立全球收款账户和本地收款账户。开通步骤如下：</span></p><p></p><p><span style="font-size:14px">1.注册CoGoLinks并通过企业认证；</span></p><p><span style="font-size:14px">2.进入【收款管理-外贸收款-收款账户管理】-【申请收款账户】</span></p><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" id="https://oss-ali-pub-prod.cogolinks.com/20240904140553219_20648_79_605ba1d2eaa9961_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240904140553219_20648_79_605ba1d2eaa9961_10080002102.png" width="500px" style="width:500px"/></div><p></p><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" id="https://oss-ali-pub-prod.cogolinks.com/20240904140630926_7242_83_605bb5111c94ca1_10080001227.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240904140630926_7242_83_605bb5111c94ca1_10080001227.png" width="500px" style="width:500px"/></div><p><span style="font-size:14px">3.选择【账户类型】-【开户行/开户行所在地】-【账户币种】，填写【账户昵称】并【提交】</span></p><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" id="https://oss-ali-pub-prod.cogolinks.com/20240424115012769_22386_71_37811572e284f51_10080001227.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240424115012769_22386_71_37811572e284f51_10080001227.png" width="500px" style="width:500px"/></div><p></p><p></p><p></p><p></p>

如何开通外贸收款账户？

<p><span style="color:#262626"><span style="font-size:15px"><span style="background-color:#ffffff">1. 点击账号主页右上方“三条杠”</span></span></span></p><p></p><div class="media-wrap image-wrap"><img id="https://oss-ali-pub-prod.cogolinks.com/20240920143816232_12958_84_6546af4c6e706a1_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240920143816232_12958_84_6546af4c6e706a1_10080002102.png" width="323.1319580078125" height="255" style="width:323.1319580078125px;height:255px"/></div><p></p><p><span style="color:#262626"><span style="font-size:15px"><span style="background-color:#ffffff">2. 选择【Setting and privacy】</span></span></span></p><div class="media-wrap image-wrap"><img id="https://oss-ali-pub-prod.cogolinks.com/20240920143618771_12958_123_654693f33eed571_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240920143618771_12958_123_654693f33eed571_10080002102.png"/></div><p>3. 下滑至底部，快速点击如图位置</p><div class="media-wrap image-wrap"><img id="https://oss-ali-pub-prod.cogolinks.com/20240920143642186_22170_139_6546a3dd91c3a21_10080001227.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240920143642186_22170_139_6546a3dd91c3a21_10080001227.png" width="329.9965515136719" height="587" style="width:329.9965515136719px;height:587px"/></div><p></p><p>4. 获取到UID</p><p></p><div class="media-wrap image-wrap"><img id="https://oss-ali-pub-prod.cogolinks.com/20240920144007013_12958_82_6546c9177bef031_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240920144007013_12958_82_6546c9177bef031_10080002102.png" width="236.1319580078125" height="133" style="width:236.1319580078125px;height:133px"/></div><p></p>

如何获取TikTok账号的UID？

<p style="text-align:left;" class="p"><span style="font-size:14px"><strong>第一步：</strong>点击【交易明细-付款记录】，找到对应被“审核拒绝/驳回”的付款订单，点击【合同明细】</span></p><p></p><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" id="https://oss-ali-pub-prod.cogolinks.com/20240904094135418_7242_88_604d401affd5351_10080001227.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240904094135418_7242_88_604d401affd5351_10080001227.png" width="600px" style="width:600px"/></div><p></p><p style="text-align:left;" class="p"><span style="font-size:14px"><strong>第二步：</strong>针对审核拒绝/驳回的订单，点击审核结果跳转至订单管理页面进行处理</span></p><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" id="https://oss-ali-pub-prod.cogolinks.com/20240904094012503_20648_79_604d22562a4be51_10080002102.png" title="image.png" src="https://oss-ali-pub-prod.cogolinks.com/20240904094012503_20648_79_604d22562a4be51_10080002102.png" width="600px" style="width:600px"/></div><p></p>

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